Henrietta Hotel launches ‘Experimental Negroni Club’ installation, in partnership with CAMPARI, to celebrate 100 years of the Negroni cocktail
Experimental Group, the innovative hospitality entrepreneurs, will unveil the Experimental Negroni Club in partnership with CAMPARI, to celebrate 100 years of the Negroni cocktail, at Henrietta Hotel. The temporary, multi-sensory Negroni installation, will launch on the hotel’s mezzanine this 21st September 2019.
Hidden away on the mezzanine, guests are transported to the unique world of the Negroni with a light installation and a bespoke menu of cocktails.
A range of vintage ingredients has been selected in partnership with the Old Spirit Company to recreate the enduring allure of cocktails served in the 50s, 60s, 70s and 80s and mix the perfect vintage Negroni.
The light show consists of a pixel-mapped space suspended below the stunning mezzanine bar’s glass ceiling with a light choreography that simulates Negroni’s ingredients, creating a dazzling infinity illusion.
Henrietta Hotel and CAMPARI invite travellers and Londoners alike to raise a glass to the centenary of the iconic Negroni cocktail with this temporary bar come installation in the heart of Covent Garden.